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HUMAN CENTERED DESIGN
The design process usually implies some innovation aspect. When you are immersed in the design world it is clear that being innovative and bring to the table solutions that offer a fresh air is something essential, but many times our solutions end up being unsuccessful and you might wonder, what could have happened?
MAYA PRINCIPLE
Design for the Future, but Balance it with Your Users’ present
Explains how and why we should approach our target market and offer them new solutions in a cautious way.
“This principle argues that customers should be offered a type of innovation that reflects a certain degree of novelty, but without losing sight of familiar elements that allow users to feel more confident when they have the first interactions. The author proposes to find a middle point between what is already known and the new which you are trying to introduce to a market because without this balance one could face a market that rejects the proposals. MAYA stands for “Most Advanced. Yet Acceptable”
It is interesting how within the design discipline you find yourself dealing with this situation mostly every day, trying to find a good balance between Human Centered Design and Radical Innovation. It is up to each designer to decide which way to go, but what is very important is not to underestimate the power of this principle and not to forget that this type of balance has led other designers to make successful products or services.
The question is now, how can I do it? Dam reveals certain elements that may be applicable at the moment of ideation and diffusion, such as introducing the innovation gradually over time, not running the risk of introducing something totally new at once. Another critical aspect is the inclusion of familiar elements in the visual appearance, so for consumers, it will be easier to relate to it. The familiarity of products is very important for a good acceptance. Finally, a design on the needs and current knowledge of users, this could be seen today as Human Centered Design, a method that involves an exhaustive ethnographic consumer research.
Three pillars of Design
For the project development, I would like to include three fundamental pillars of design to cultivate a collaborative solution that involves the local community. These three pillars are:
SOCIAL INNOVATION
“Social innovation is the process of developing and deploying effective solutions to challenging and often systemic social and environmental issues in support of social progress. Social innovation is not the prerogative or privilege of any organizational form or legal structure. Solutions often require the active collaboration of constituents across government, business, and the nonprofit world.”
Social innovation try to address social challenges that are complex in nature. In this issue it is worth highlighting the book "The Social Labs Revolution" Zaid Hassan, a co-founder of Reos Partners, makes the case that taking a planning-based approach to risk almost certain failure. Instead I have expounds on an experimental, prototyping based approach, social labs, that have proven more effective in addressing complex challenges
SPECIFIC CONTEXT SYSTEM
It may seem obvious that working with indigenous communities needs to include local solutions is, but many solutions that have been tried to implement different kind of solutions in the past, have failed, due to the lack of research and development of a work scheme with a high content of human centered design.
“Design for localism - local is a quality, not a place marker”
There is a strong relationship when one is leading a social project among the community, the local experiences and knowledge and the search to exalt the roots that the locals have. The search for solutions in relation to the drinking water access of the Wayuu community is determined by a general questioning of how these communities can be empowered to find their own solutions and carry on with them without the need of facilitators there?
CIRCULAR ECONOMY
Linear economy does not take into account the whole life cycle of the product, and maybe just because you did not have to worry about this, the massive production took over the system.
Talking about a Cyclical economy makes necessary to put in the table the Circular economy which in the Ellen Macarthur Foundation website is explained as:
“A circular economy is restorative and regenerative by design, and aims to keep products, components, and materials at their highest utility and value at all times. The concept distinguishes between technical and biological cycles. As envisioned by the originators, to circulate is a continuous positive development cycle that preserves and enhance natural capital, optimizes resource yields, and minimizes system risks by managing finite stocks and renewable flows. It works effectively at every scale.”
Collaborative and inclusive design with La Guajira community
How design is changing and designers are to be considered the future shapers of our environments?
Due to climate change and other diverse factors about the current environmental status of our planet, we can see how now new initiatives that are more sustainable and responsible are becoming stronger, how economy is changing and one of the matters most important for me: How the role of designers is changing going towards a more holistic way to intervene a context or the give solution to a problematic situation.
I am a current candidate for an MA in Design for Sustainability and my background is Industrial Design. Some might think that these two areas are at some point contradictory, but I find people who consider this to be true have an argument which lays in the old school way to teach industrial design and how the Industrial Designers have intervened the professional field before.
What I learn from my studies in Industrial Design is all about concepts, shape, materials, efficiency, production, production and production. Yes! Back in college my teachers used to give a lot if importance to how we could design a product that could be easily scale and be integrated to a mass production chain while sustainability, well... We all have our own thoughts about what sustainability means, but it can be stated clearly that it doesn’t go along with mass production and a lot of what the industrial revolution left us behind.
Consumption is a transcendental issue of our society, we now have a undeniable overconsumption which is no longer sustainable for human kind. So designers we can no longer discard in the design process the responsibility we have when we design something, we need to make a switch in our system thinking, and start to see what is happening with our products – The full life cycle –
The overconsumption, unconsciousness and overpopulation has lead our planet to be in overshoot: Climate change, natural disasters, social inequity and so on. Our house, everyone’s house is screaming for a change.
Sometimes you can pretend nothing is happening, but sometimes it is inevitable to get touch but some communities that are suffering unimaginable things for people like me and others that live in the cities with at least access to the very basic needs of humans as it is clean water and food.
Where I am from, Colombia, there is a region in the northern part that is under a humanitarian crisis, they do not have access to drinkable water and people are malnourished as well. This situation should not be happening anymore and that is why I as a Sustainability student, I will be researching for solutions that can improve their current situation.
Every week I will be telling you how I am advancing in my research, context, about the community there, some of the amazing knowledge and tools I have learned so far in my master’s studies, and many other things. I hope you can join me in this amazing journey of being a sustainable advocate and designer.