Branding & Visual Identity
Developing visual systems and identities that bring clarity, coherence, and meaning across touch points.
Projects
A selection of branding projects focused on building clear, cohesive visual identities grounded in strategic thinking.
Casa Ceviche is a branding project built around experience, not just food. The brand celebrates Peruvian ceviche as a ritual—fresh ingredients, simple tools, shared moments, and cultural pride. Through a warm, contemporary visual identity applied to kitchenware and give-aways, Casa Ceviche turns the act of making ceviche into an approachable, memorable experience that brings Peruvian coastal culture into the home.
Client
Casa Ceviche
The PAHO Brand Guidelines redesign introduces a renewed visual system centered on the updated logo, strengthening clarity, consistency, and credibility across all communications. The guidelines provide a clear, flexible framework for logo usage, color, typography, and visual elements, ensuring a cohesive and impactful brand across digital and print platforms.
Client
Pan American Health Organization
For the inauguration of Jarbas Barbosa as PAHO Director, graphic elements were created to support a key institutional moment, visually reinforcing leadership, continuity, and PAHO’s commitment to strengthening health systems across the Americas.
Client
Pan American Health Organization
A visual identity was developed for an international workshop organized by PAHO’s DHE Department in Brazil, focused on biodiversity, traditional knowledge, health, and well-being. The design system supported a multi-day, multicultural event, ensuring clarity, cohesion, and institutional alignment across all communication materials.
Client
Pan American Health Organization
A visual identity and graphic elements were developed for the VII Meeting of Mayors for Healthy Municipalities in the Americas, held in Cusco, Peru. The design supported a high-level regional gathering focused on local governance, health promotion, and well-being, ensuring a cohesive and culturally grounded visual presence across the event.
Client
Pan American Health Organization